But even though this is the case, in the fishing industry, fish are caught on hooks or trapped in nets, hauled out of the water, which can cause their internal organs to rupture due the the rapid pressure changes, and then dumped on fishing boats, where they will suffocate and be crushed to death, or be gutted whilst they are still alive.
Needless to say, an industry that causes this level of suffering to such a huge number of animals who have been scientifically proven to feel pain, needs to be addressed.
This is why we created The No Catch Co, to give people the taste and experience of eating seafood, but without the immense environmental damage and horrendous suffering and death that comes with eating fish.
We want to see a future where the oceans, and all the life contained within them, are treated with the respect that they deserve.